Choose The Right Keywords
Where’s the first place you go when looking for something? Probably Google, right?
Search ads are an integral part of any digital advertising strategy. They allow you to show up when your customers are actively searching for your products or services. Arm yourself with the right paid search strategy and don’t waste money bidding on the wrong keywords.
Our paid search experts have years of experience helping clients create effective Google Ads and Microsoft Advertising strategies. Contact us today for a free paid search consultation.
Target customers who are actively searching
How To Use Paid Search Effectively
The Intigress Approach to Paid Search
Like everything we do, it always starts with your business goal. We’ll help you determine the best way to use your budget and the most effective paid search strategy to achieve those goals.
- Ecommerce
- Lead Generation
- Brand Awareness
Not all keywords are created equal. Some keywords are more valuable than others. Our team will build a keyword strategy that works toward your goals most effectively to improve your returns.
- Exact Match
- Phrase Match
- Broad Match Modified (BMM)
- Broad Match
- Negative Keywords
From clicks to ROAS to leads to impression share, our paid search experts will implement the bid strategy that yields the best results for your business, ensuring you only pay for what’s most important.
- Manual & eCPC
- Target Impression Share
- Maximize Clicks
- Maximize Conversions
- Target CPA
- Target ROAS
- Maximize Conversion Value
Next we’ll create relevant & compelling ads that answer your customers’ search queries and drive action. This gives your ads the best shot in the ad auction, allows you to reach more people, and pay less to do it.
- Responsive Ads
- A/B Testing
- Quality Scores
- Best Practices
The next step is activation of your paid search campaigns. Your business will begin showing on Google & Bing when your customers need you most.
Once your campaigns are published, our work doesn’t stop. We’re continually refining your strategy to give you the best return on your advertising investment, keep working toward your goals, remain competitive, keep up with industry updates, and stay up to date with the latest search trends & tactics.
Be There When Your Customers Need You The Most
Benefits of Paid Search Advertising
High Intent Audience
Appear at the moment your customers need you most - while they are actively searching
Cost Effective
Only pay when someone takes action and clicks on your ad, using your budget where it's most relevant
Measurable
Purchases, phone calls, leads, store visits - measure & optimize for real business outcomes
Fast Results
Realize results from day one with effective paid search strategies
Highly Targeted
Control when and where your paid search ads appear with advanced targeting settings
Immediate Visibility
Show up when your customers are searching right away, no need to spend months optimizing your web presence to appear when you want
Get A Better Paid Search Strategy Today
Contact Us
Let us know you're interested by contacting us today!
Conversation
We'll schedule a no-pressure conversation to understand your unique business needs.
Proposal
Next, we'll deliver a custom proposal aligned with your business objectives.
Agreement
When the details are decided, we will partner with you and your goals become our goals.
Launch
We launch your customized strategy and continually work toward more efficient results.
Have questions about how to get started with paid search ads? Reach out to us today!