Many marketers have grown accustomed to using Universal Analytics since it has been the go-to website analytics tool for over a decade. However, since Universal Analytics will stop processing new data in 2023, many marketers and business owners are making
Proper tracking and tagging is one of the most important things you can do to get actionable results out of your digital marketing campaigns. Over the years, we’ve seen a lot of less-than-ideal conversion tracking setups; from lead leaks, to
Let’s start off by answering your most pressing question right away. Does a website redesign affect SEO? Yes, a website redesign will almost always have an impact on your SEO performance. It is completely normal and you should expect fluctuation
Calendly is a wonderful tool to help make scheduling appointments or meetings easier for your clients. At some point, you’ll probably want to find out how your customers are finding you, and for that, we’ll use Google Analytics. Calendly tracking
Business owners and marketers are bombarded with and even inundated with data, but not all data is created equal. The best kind of data is clean, usable data, and when it comes to website tracking and tagging, being able to
Dum Dums and Smarties are two extremely sweet candies and we think Google Analytics is a rather sweet website analytics tool. It allows you to collect, report on, and analyze data about how your current customers are using a website.
Welcome to the fast track to getting your Google Tag Manager container set up. Here, we’ll show you how to import a container into Google Tag Manager (GTM) and, as a bonus, we’ll also give you our readymade GTM starting
In its 2022 global marketing trends study, Deloitte found that “61% of high-growth brands are shifting to a first party data strategy, while only 40% of negative growth brands said the same.” [1] Data-driven decision-making is not a new trend
Constant change in the search engine optimization (SEO) world always makes for an interesting trends outlook. But even with all the changes, we’re happy to say that core principles of SEO like user experience and the importance of Google Business
One of the first things you should do after creating your Squarespace site is to install Google Analytics so you can measure how many people have visited your website and how they are engaging with your business. In this article,
