Increasing Lead Quality & Volume For Franchisor The COVID-19 pandemic made it increasingly difficult for this US franchisor to reach & attract qualified franchisee prospects. As budget got tighter, the efficacy of their digital advertising needed to improve. This client needed
Generating Advertising Results With The Google Ad Grant This client was new to Google Ad grants and needed a strategy to use their advertising effectively to reach more of their core audience in specific local areas. They were also experiencing
For many small businesses, the impact of offline advertising, such as outdoor signage or flyers, remains a mystery. Imagine you’ve just invested in a prime billboard spot, a direct mail campaign, or a print ad in your region’s bi-monthly smart
Just because you can spend money on Google Ads doesn’t mean you’re running ads effectively. After auditing many accounts and onboarding clients from other ad agencies, here are eight of the most common Google Ads mistakes we see and how
To create a successful Google Ads campaign, you must have complete and proper conversion tracking. This is true for ecommerce activities like add-to-carts and purchases as well as for other conversion types like form submissions and calls. For many businesses,
Google Ads lets you drive additional traffic to your website with a variety of campaigns and HubSpot CRM lets you track who’s contacted you as they move through your sales funnel. You can take these powerful tools to the next
Most businesses use some sort of email marketing because nearly everyone has an email. Whether it’s sending client outreach emails, cart abandonment emails, or newsletters, chances are you want to know which ones are contributing most to your business. One
Many marketers have grown accustomed to using Universal Analytics since it has been the go-to website analytics tool for over a decade. However, since Universal Analytics will stop processing new data in 2023, many marketers and business owners are making
Proper tracking and tagging is one of the most important things you can do to get actionable results out of your digital marketing campaigns. Over the years, we’ve seen a lot of less-than-ideal conversion tracking setups; from lead leaks to
Let’s start off by answering your most pressing question right away. Does a website redesign affect SEO? Yes, a website redesign will almost always have an impact on your SEO performance. It is completely normal and you should expect fluctuation
