Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce
Facebook ads and Instagram ads can be key advertising channels for many businesses, but much like Google Ads, they rely heavily on the right data signals to perform effectively. The Facebook pixel is one of the ways to send those
WordPress is a wonderful website platform with unlimited flexibility and endless possibilities. However, sometimes all those possibilities can lead to analysis paralysis and make a simple task, like adding Google Analytics to WordPress, confusing. After you’ve set up a Google Analytics
Google Analytics is a very powerful (& free) web analytics tool, which is why it is one of the first things we add to Google Tag Manager. If you aren’t familiar with Google Tag Manager, we recommend reading our article
Tagging and tracking are imperative when it comes to digital marketing. They help businesses to analyze customer behavior, power machine learning, monitor website performance, fill sales funnels, measure revenue from different sources, and many more things. But with all the
Google Analytics is an essential tool for modern digital marketers who want to use data to make better business decisions. That is why we recommend that all of our clients set up Google Analytics on their websites. To help you
Making data-driven decisions can help you take your business to the next level by giving you the knowledge you need to make better choices so you can grow your business faster, improve your ROI, and even give you a leg
Some of the most common questions our digital marketing experts hear from prospects and clients are “how much should I spend on Facebook ads?” or “how much should I spend on Google Ads?” or simply even “what should my digital
You may have recently seen notifications in your Facebook Ads Manager Account asking you to prepare your ad account for iOS 14 changes or alerting you of updates to attribution, audience sizes, or the number of events you have in
When most people think of Google ads they are likely thinking about the search ads they see when using Google search. While these types of ads were the foundation for Google Adwords, Google Ads has evolved to incorporate several different
