Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce
WordPress is a wonderful website platform with unlimited flexibility and endless possibilities. However, sometimes all those possibilities can lead to analysis paralysis and make a simple task, like adding Google Analytics to WordPress, confusing. After you’ve set up a Google Analytics
Google Analytics is a very powerful (& free) web analytics tool, which is why it is one of the first things we add to Google Tag Manager. If you aren’t familiar with Google Tag Manager, we recommend reading our article
Tagging and tracking are imperative when it comes to digital marketing. They help businesses to analyze customer behavior, power machine learning, monitor website performance, fill sales funnels, measure revenue from different sources, and many more things. But with all the
Google Analytics is an essential tool for modern digital marketers who want to use data to make better business decisions. That is why we recommend that all of our clients set up Google Analytics on their websites. To help you
Making data-driven decisions can help you take your business to the next level by giving you the knowledge you need to make better choices so you can grow your business faster, improve your ROI, and even give you a leg
In 2021, the age where relevant content is king and information is overflowing, we are all competing to be the best on this internet of things. A blog is a great way to stand out and show your expertise or
Up and to the right. This is where most businesses like to see their key metrics go. However, like many recessions before, 2020 reminded us that up and to the right is not guaranteed. In fact, according to tracktherecovery.org, there
