Business owners and marketers are bombarded with and even inundated with data, but not all data is created equal. The best kind of data is clean, usable data, and when it comes to website tracking and tagging, being able to
Dum Dums and Smarties are two extremely sweet candies and we think Google Analytics is a rather sweet website analytics tool. It allows you to collect, report on, and analyze data about how your current customers are using a website.
Welcome to the fast track to getting your Google Tag Manager container set up. Here, we’ll show you how to import a container into Google Tag Manager (GTM) and, as a bonus, we’ll also give you our readymade GTM starting
In its 2022 global marketing trends study, Deloitte found that “61% of high-growth brands are shifting to a first party data strategy, while only 40% of negative growth brands said the same.” [1] Data-driven decision-making is not a new trend
One of the first things you should do after creating your Squarespace site is to install Google Analytics so you can measure how many people have visited your website and how they are engaging with your business. In this article,
Live chat is a great way to provide support for your products or answer sales questions quickly. Live chat is different from a chatbot in that it connects a website user to a real human that can deliver information quickly.
Videos take a lot of time and effort to create so it’s especially important that you can track video engagement once you’ve added those videos to your website. Luckily, it’s pretty easy to track videos in Google Analytics using Google
Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce
WordPress is a wonderful website platform with unlimited flexibility and endless possibilities. However, sometimes all those possibilities can lead to analysis paralysis and make a simple task, like adding Google Analytics to WordPress, confusing. After you’ve set up a Google Analytics
Google Analytics is a very powerful (& free) web analytics tool, which is why it is one of the first things we add to Google Tag Manager. If you aren’t familiar with Google Tag Manager, we recommend reading our article
