Most businesses use some sort of email marketing because nearly everyone has an email. Whether it’s sending client outreach emails, cart abandonment emails, or newsletters, chances are you want to know which ones are contributing most to your business. One
Proper tracking and tagging is one of the most important things you can do to get actionable results out of your digital marketing campaigns. Over the years, we’ve seen a lot of less-than-ideal conversion tracking setups; from lead leaks to
Calendly is a wonderful tool to help make scheduling appointments or meetings easier for your clients. At some point, you’ll probably want to find out how your customers are finding you, and for that, we’ll use Google Analytics. Calendly tracking
Business owners and marketers are bombarded with and even inundated with data, but not all data is created equal. The best kind of data is clean, usable data, and when it comes to website tracking and tagging, being able to
Welcome to the fast track to getting your Google Tag Manager container set up. Here, we’ll show you how to import a container into Google Tag Manager (GTM) and, as a bonus, we’ll also give you our readymade GTM starting
One of the first things you should do after creating your Squarespace site is to install Google Analytics so you can measure how many people have visited your website and how they are engaging with your business. In this article,
Live chat is a great way to provide support for your products or answer sales questions quickly. Live chat is different from a chatbot in that it connects a website user to a real human that can deliver information quickly.
Videos take a lot of time and effort to create so it’s especially important that you can track video engagement once you’ve added those videos to your website. Luckily, it’s pretty easy to track videos in Google Analytics using Google
Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce
Facebook ads and Instagram ads can be key advertising channels for many businesses, but much like Google Ads, they rely heavily on the right data signals to perform effectively. The Facebook pixel is one of the ways to send those
