You may have recently logged into your Google Ads account and seen a notification that said “Important Expanded Text Ads update”, and learned that starting in June 2022 your ability to create Expanded Text Ads will be going away. Every
Facebook ads and Instagram ads can be key advertising channels for many businesses, but much like Google Ads, they rely heavily on the right data signals to perform effectively. The Facebook pixel is one of the ways to send those
Some of the most common questions our digital marketing experts hear from prospects and clients are “how much should I spend on Facebook ads?” or “how much should I spend on Google Ads?” or simply even “what should my digital
You may have recently seen notifications in your Facebook Ads Manager Account asking you to prepare your ad account for iOS 14 changes or alerting you of updates to attribution, audience sizes, or the number of events you have in
When most people think of Google ads they are likely thinking about the search ads they see when using Google search. While these types of ads were the foundation for Google Adwords, Google Ads has evolved to incorporate several different
Understanding Google Ads Optimization Score As the advertising industry shifts to more automation and more machine learning, so too has Google Ads. From the redesigned UI to different campaign types to new features, Google Ads has come a long way
Google search ads are an incredible tool that all businesses can use to target potential customers with highly relevant messaging at the exact moment they are searching for the information, a product, or a service the business offers. Search ads
In Google Ads every keyword has a match type. Using Google Ads keyword match types properly is a crucial piece of any high performing ad campaign. Knowing how Google match types function and how they can impact your Google Ads
In April, Google unveiled a new feature for call ads. The option to include a website link below the main ad components on call-only ads. With this change, they also announced they are changing the name of call-only ads to
A worldwide crisis can be a scary time for any business due to the uncertainty of the situation. A crisis isn’t planned and often comes with fast paced changes that require businesses to adapt their strategies quickly, often with new
