Digital Advertising

Blog Header Image_How to Track Facebook Ad Performance in Google Analytics
Digital Advertising

How to Track Facebook Ad Performance In Google Analytics

Properly tracking Facebook ad performance in Google Analytics is one of the best methods you can use to make sure your Facebook advertising is having the desired impact on your business’ bottom line. By default, Google Analytics automatically assigns all

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PPC & SEO: How They Work Together to Supercharge Performance Blog Header Image
Digital Advertising

PPC & SEO: How They Work Together to Supercharge Performance

Ready to supercharge your website’s performance and see better business results? Here, we’ll cover SEO (search engine optimization) and PPC (pay-per-click) advertising, what they are, the benefits of each individually & most importantly, the benefits of using PPC and SEO

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What Is Digital Advertising Header Image
Digital Advertising

What is Digital Advertising?

Digital advertising is any paid media placement on a digital medium such as a website, an app, or internet-connected platform. It is also sometimes called online advertising. To get a clear picture, it may also be helpful to think of

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