Connect With Customers In Their Moment Of Need
Search engine marketing (SEM) is one of the BEST ways to reach your audience in their moment of need. When consumers search on Google or Bing, they are telling you exactly what they need at the moment they need it. Search marketing enables your website to perform better organically and take advantage of paid search opportunities. Ultimately, this gives your business the best chance to reach your most motivated audience with the right message, driving real business results.
As a boutique digital marketing agency, Intigress specializes in search marketing for businesses looking to grow. We use both organic search engine optimization and paid search advertising on Google and Bing to deliver real business results. Our goal is to help you reach your business goals & increase the return on your digital marketing investment by implementing powerful search marketing strategies.
Reaching consumers in their moment of need with search marketing allows you to connect with your customers at all stages of their customer journey, giving you the opportunity to connect in meaningful ways and move closer to your business goals. Here are just a few of the many benefits of using an intelligent search marketing strategy.
Search marketing, or search engine marketing (SEM), is a segment of digital marketing focused solely on marketing businesses on search engines such as Google & Bing. This includes paid search advertising (i.e. Google Ads and Microsoft Advertising), as well as search engine optimization (SEO). Together these two digital marketing specialties create a powerful way to reach consumers while they are searching for information, products and services on search engines.
With SEM, 1 + 1 = 3
When both search engine optimization tactics & paid search advertising are used together to reach consumers, your business can harness powerful benefits and connect with your audience at different stages in their customer journey. Search marketing unlocks immense opportunities to reach your most motivated customers multiple times during a single search. With the average person conducting three to four searches per day on Google, that’s 90 – 120 opportunities each month to reach a potential customer with your message when they search for what your business offers.
Although not every search a person performs will be relevant to your business, when you use strategic search marketing, your business will be set up with the best chance of appearing on the most relevant searches as efficiently as possible. This creates the opportunity to increase revenue, drive brand recognition and recall, develop trust, enhance click through rates, and so much more!
At Intigress, we take a comprehensive approach to search marketing, using our expertise in both search engine optimization and search advertising strategies to deliver the best possible results for our clients. We never “set it and forget it”, rather we refine, adjust, and test to continually progress toward more efficient results and better business outcomes. Our goal is not only to help you reach your business goals, but exceed them.
Contact us today to get started with search marketing for your business!