One of the first things you should do after creating your Squarespace site is to install Google Analytics so you can measure how many people have visited your website and how they are engaging with your business. In this article,
Live chat is a great way to provide support for your products or answer sales questions quickly. Live chat is different from a chatbot in that it connects a website user to a real human that can deliver information quickly.
Videos take a lot of time and effort to create so it’s especially important that you can track video engagement once you’ve added those videos to your website. Luckily, it’s pretty easy to track videos in Google Analytics using Google
You may have recently logged into your Google Ads account and seen a notification that said “Important Expanded Text Ads update”, and learned that starting in June 2022 your ability to create Expanded Text Ads will be going away. Every
Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce
WordPress is a wonderful website platform with unlimited flexibility and endless possibilities. However, sometimes all those possibilities can lead to analysis paralysis and make a simple task, like adding Google Analytics to WordPress, confusing. That’s why we’ll tell you the
Tagging and tracking are imperative when it comes to digital marketing. They help businesses to analyze customer behavior, power machine learning, monitor website performance, fill sales funnels, measure revenue from different sources, and many more things. But with all the