In its 2022 global marketing trends study, Deloitte found that “61% of high-growth brands are shifting to a first party data strategy, while only 40% of negative growth brands said the same.” [1] Data-driven decision-making is not a new trend
Constant change in the search engine optimization (SEO) world always makes for an interesting trends outlook. But even with all the changes, we’re happy to say that core principles of SEO like user experience and the importance of Google Business
One of the first things you should do after creating your Squarespace site is to install Google Analytics so you can measure how many people have visited your website and how they are engaging with your business. In this article,
Live chat is a great way to provide support for your products or answer sales questions quickly. Live chat is different from a chatbot in that it connects a website user to a real human that can answer questions or
Videos take a lot of time and effort to create so it’s especially important that you can track video engagement once you’ve added those videos to your website. Luckily, it’s pretty easy to track videos in Google Analytics using Google
You may have recently logged into your Google Ads account and seen a notification that said “Important Expanded Text Ads update”, and learned that starting in June 2022 your ability to create Expanded Text Ads will be going away. Every
Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce
Facebook ads and Instagram ads can be key advertising channels for many businesses, but much like Google Ads, they rely heavily on the right data signals to perform effectively. The Facebook pixel is one of the ways to send those
WordPress is a wonderful website platform with unlimited flexibility and endless possibilities. However, sometimes all those possibilities can lead to analysis paralysis and make a simple task, like adding Google Analytics to WordPress, confusing. That’s why we’ll tell you the
Google Analytics is a very powerful (& free) web analytics tool, which is why it is one of the first things we add to Google Tag Manager. If you aren’t familiar with Google Tag Manager, we recommend reading our article
