Up and to the right. This is where most businesses like to see their key metrics go. However, like many recessions before, 2020 reminded us that up and to the right is not guaranteed. In fact, according to tracktherecovery.org, there
Looking for the latest? Check out the top 7 SEO trends of 2022 here. SEO is a constantly evolving digital marketing technique because it’s main components, user search behavior and search algorithms, are always changing. With constant change it can
Now that you’ve learned what SEO Keywords are, let’s break down the SEO keyword research process so you can choose the best SEO keywords for your website. Choosing SEO keywords is the foundation of any SEO strategy whether you are
Understanding Google Ads Optimization Score As the advertising industry shifts to more automation and more machine learning, so too has Google Ads. From the redesigned UI to different campaign types to new features, Google Ads has come a long way
What are SEO Keywords? SEO Keywords are the words or phrases people use to search for information, products, or services online. They are also the words or phrases used by internet search engines to rank and sort content on the
We are thrilled to announce we’ve joined 1% for the Planet, a global organization that connects dollars and doers to accelerate smart environmental giving. As business members, we’ve committed to giving 1% of revenue to support nonprofit partners focused on
Google search ads are an incredible tool that all businesses can use to target potential customers with highly relevant messaging at the exact moment they are searching for the information, a product, or a service the business offers. Search ads
In Google Ads every keyword has a match type. Using Google Ads keyword match types properly is a crucial piece of any high performing ad campaign. Knowing how Google match types function and how they can impact your Google Ads
In April, Google unveiled a new feature for call ads. The option to include a website link below the main ad components on call-only ads. With this change, they also announced they are changing the name of call-only ads to
A worldwide crisis can be a scary time for any business due to the uncertainty of the situation. A crisis isn’t planned and often comes with fast paced changes that require businesses to adapt their strategies quickly, often with new
