Generating Advertising Results With The Google Ad Grant
This client was new to Google Ad grants and needed a strategy to use their advertising effectively to reach more of their core audience in specific local areas. They were also experiencing competition from other local providers, decreasing their reach through organic search. They hoped to use their advertising to be more competitive in search results.
Google Ad Grant Advertising Goal
Use the Google Ad Grant for nonprofits to increase awareness, memberships, and use of services while boosting competitiveness with other providers in the local area. Implement ad tracking to understand the impact of the advertising and generate better results over time.
The Results
Within the first 3 months working with Intigress, our client had:
- Improved their advertising conversion rates by 75%
- Decreased their cost per conversion by 36%
Beyond improving their performance metrics so quickly, we were also able to improve their competitiveness in search results by enabling their ads to appear above their closest competitors in over two-thirds of all competing ad auctions.
This gave them the opportunity to build awareness with a highly relevant audience and better compete with their area competition.
How We Did It
- Developed a measurement strategy that enabled this nonprofit to track and target most valuable website actions with the ad grant funds
- Implemented a keyword targeting strategy designed to reach users in the most relevant moments to improve quality at the moment of decision
- Expanded targeting to increase visibility and awareness at earlier stages of the customer journey to build a more sustainable pipeline
Boost Returns From Your Google Ad Grant
Looking for help maximizing the results of your Google Ad Grant? Learn more about Google Ads management or contact us today to discuss your organization’s goals and how Google Ad Grant management can best support your goals.
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