Proper tracking and tagging is one of the most important things you can do to get actionable results out of your digital marketing campaigns. Over the years, we’ve seen a lot of less-than-ideal conversion tracking setups; from lead leaks to
Facebook ads and Instagram ads can be key advertising channels for many businesses, but much like Google Ads, they rely heavily on the right data signals to perform effectively. The Facebook pixel is one of the ways to send those
Google Analytics is a very powerful (& free) web analytics tool, which is why it is one of the first things we add to Google Tag Manager. If you aren’t familiar with Google Tag Manager, we recommend reading our article
Up and to the right. This is where most businesses like to see their key metrics go. However, like many recessions before, 2020 reminded us that up and to the right is not guaranteed. In fact, according to tracktherecovery.org, there
