Google Analytics is a very powerful (& free) web analytics tool, which is why it is one of the first things we add to Google Tag Manager. If you aren’t familiar with Google Tag Manager, we recommend reading our article
Tagging and tracking are imperative when it comes to digital marketing. They help businesses to analyze customer behavior, power machine learning, monitor website performance, fill sales funnels, measure revenue from different sources, and many more things. But with all the
Google Analytics is an essential tool for modern digital marketers who want to use data to make better business decisions. That is why we recommend that all of our clients set up Google Analytics on their websites. To help you
