Increasing Lead Quality & Volume For Franchisor The COVID-19 pandemic made it increasingly difficult for this US franchisor to reach & attract qualified franchisee prospects. As budget got tighter, the efficacy of their digital advertising needed to improve. This client needed
Just because you can spend money on Google Ads doesn’t mean you’re running ads effectively. After auditing many accounts and onboarding clients from other ad agencies, here are eight of the most common Google Ads mistakes we see and how
To create a successful Google Ads campaign, you must have complete and proper conversion tracking. This is true for ecommerce activities like add-to-carts and purchases as well as for other conversion types like form submissions and calls. For many businesses,
You may have recently logged into your Google Ads account and seen a notification that said “Important Expanded Text Ads update”, and learned that starting in June 2022 your ability to create Expanded Text Ads will be going away. Every
Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce
Some of the most common questions our digital marketing experts hear from prospects and clients are “how much should I spend on Facebook ads?” or “how much should I spend on Google Ads?” or simply even “what should my digital
Understanding Google Ads Optimization Score As the advertising industry shifts to more automation and more machine learning, so too has Google Ads. From the redesigned UI to different campaign types to new features, Google Ads has come a long way
Google search ads are an incredible tool that all businesses can use to target potential customers with highly relevant messaging at the exact moment they are searching for the information, a product, or a service the business offers. Search ads
In Google Ads every keyword has a match type. Using Google Ads keyword match types properly is a crucial piece of any high performing ad campaign. Knowing how Google match types function and how they can impact your Google Ads
A worldwide crisis can be a scary time for any business due to the uncertainty of the situation. A crisis isn’t planned and often comes with fast paced changes that require businesses to adapt their strategies quickly, often with new
