Digital Advertising

How to Add GA4 to Shopify via GTM
Digital Marketing

How To Add Google Analytics 4 to Shopify Via GTM

Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce

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Digital Advertising During A Crisis Header Image
Digital Advertising

Digital Advertising During A Crisis

A worldwide crisis can be a scary time for any business due to the uncertainty of the situation. A crisis isn’t planned and often comes with fast paced changes that require businesses to adapt their strategies quickly, often with new

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Blog Header Image_How to Track Facebook Ad Performance in Google Analytics
Digital Advertising

How to Track Facebook Ad Performance In Google Analytics

Properly tracking Facebook ad performance in Google Analytics is one of the best methods you can use to make sure your Facebook advertising is having the desired impact on your business’ bottom line. By default, Google Analytics automatically assigns all

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PPC & SEO: How They Work Together to Supercharge Performance Blog Header Image
Digital Advertising

PPC & SEO: How They Work Together to Supercharge Performance

Ready to supercharge your website’s performance and see better business results? Here, we’ll cover SEO (search engine optimization) and PPC (pay-per-click) advertising, what they are, the benefits of each individually & most importantly, the benefits of using PPC and SEO

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