To create a successful Google Ads campaign, you must have complete and proper conversion tracking. This is true for ecommerce activities like add-to-carts and purchases as well as for other conversion types like form submissions and calls. For many businesses,
You may have recently logged into your Google Ads account and seen a notification that said “Important Expanded Text Ads update”, and learned that starting in June 2022 your ability to create Expanded Text Ads will be going away. Every
Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce
Some of the most common questions our digital marketing experts hear from prospects and clients are “how much should I spend on Facebook ads?” or “how much should I spend on Google Ads?” or simply even “what should my digital
Understanding Google Ads Optimization Score As the advertising industry shifts to more automation and more machine learning, so too has Google Ads. From the redesigned UI to different campaign types to new features, Google Ads has come a long way
Google search ads are an incredible tool that all businesses can use to target potential customers with highly relevant messaging at the exact moment they are searching for the information, a product, or a service the business offers. Search ads
In Google Ads every keyword has a match type. Using Google Ads keyword match types properly is a crucial piece of any high performing ad campaign. Knowing how Google match types function and how they can impact your Google Ads
A worldwide crisis can be a scary time for any business due to the uncertainty of the situation. A crisis isn’t planned and often comes with fast paced changes that require businesses to adapt their strategies quickly, often with new
If you are wondering if boosting a post on Facebook is worth it, the answer is no. Advertising on Facebook is a great way for many businesses to build brand awareness, increase leads, drive sales, and promote overall business growth.
Properly tracking Facebook ad performance in Google Analytics is one of the best methods you can use to make sure your Facebook advertising is having the desired impact on your business’ bottom line. By default, Google Analytics automatically assigns all
