Intigress Tag: Digital Advertising

How to Add GA4 to Shopify via GTM

How To Add Google Analytics 4 to Shopify Via GTM

Google Analytics is an essential tool for almost any marketer that wants to make data-driven decisions. While Shopify has made it extremely easy to add the old version of Google Analytics (Universal Analytics) to your store’s website, the popular ecommerce

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Digital Advertising During A Crisis Header Image

Digital Advertising During A Crisis

A worldwide crisis can be a scary time for any business due to the uncertainty of the situation. A crisis isn’t planned and often comes with fast paced changes that require businesses to adapt their strategies quickly, often with new

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